Create Loyal Service Customers

Build stronger, more profitable relationships with automotive service customers. See samples and list of CRM integrators.

• **Attract and Retain Customers: **Use world-class promotions and rich insights into customer behavior to help become the preferred service provider in your market.
• **Recapture ‘Drifted Away’ Opportunities: **Identify and re-engage with vehicle owners who haven’t visited your shop with their normal frequency.
• **Increase ARO: **Expand your share of every customer’s vehicle repair budget through enhanced communication, promotions, and other activities.

Features

• **Improved social media and web presence: **The Service CRM solution provides tools to quickly respond to reviews to manage shop online reputation. Use a search-engine friendly website that reflects your brand, displays customer reviews, and invites customers to engage on social media.
• **Increase repeat business: **Manage shop customer base by marketing to your customers using their preferred communication method whether text messages or emails. Service CRM allows for seasonal messages, scheduled maintenance messages, promotional messages, thank you messages, and much more.
• **Simplicity: **Manage all aspects of the Service CRM product from its powerful OBD4 dashboard. Measure the success of your campaigns, quickly see customer and vehicle frequency, related average repair order (ARO), and spending.
• **Improve customer communication during the service process: **Communicate with your customer while the vehicle is in your shop to speed up approvals for work and payments. Send the customer photos or videos to improve trust and transparency.
• **Improve appointment success and show up rate: **Add the Service CRM appointment tool to your website and allow your customers to request appointments 24/7. The Service CRM solution also will remind the customer via text messages or email.

Benefits

• **Optimize Your Online Presence: **Every day, millions of people choose service providers based on Google and Yelp reviews as well as information found on Facebook, Instagram, YouTube, and other online sources. Epicor Service CRM offers extensive reputation management tools designed to help you create and maintain a professional, welcoming online presence that helps accelerate growth.
• Communicate in Real-Time with Best-in-Class Texting Tools - Give customers the added convenience of immediate alerts, detailed estimates, images, and other information they need to best manage their vehicle service experience. Send appointment reminders and thank-you notes, and use the optional broadcast texting feature to announce promotional offers or extend holiday wishes. - Advanced texting features help you connect with customers anytime, anywhere to build the sense of community and trust that makes good shops great.
• **Manage Customer Interactions On-the-Go: **The Service CRM mobile app helps you connect with customers, manage your shop calendar, and monitor key marketing and customer engagement metrics on a real-time basis using your iPhone or Android device. Popular features of this powerful tool include:  - Send and receive texts (including images)  - Create and confirm customer appointments  - Review and adjust shop calendar - Send text “blasts” to groups of customers
• Measure Response, Increase ROI - With an exclusive OBD4 Business dashboard and optional Closed-Loop Marketing feature, Epicor CRM enables you to measure the performance of virtually every dollar invested in marketing. - In addition, you can easily identify the campaigns, messages and other marketing investments that result in service appointments. In short, you’ll have the resources to know more about customer behavior so you can identify new opportunities for profitable growth.