Marketing AI unlocks the power of your data with intelligent outreach at every stage of the customer lifecycle. Dealers are sitting on a treasure trove of customer data, but most of it is locked behind siloed platforms and systems. Disparate marketing capabilities create further challenges. Marketing AI changes all that by unifying and enriching valuable first-party data. By seamlessly connecting this data to a powerful marketing automation engine, Marketing AI delivers hyper-personalized content at every stage of the customer lifecycle.

Features

• Unified Data Platform: Unifies and enriches valuable first-party data from across siloed platforms and systems.
• Marketing Automation Engine: Seamlessly connects unified data to a powerful automation engine for targeted outreach.
• Hyper-Personalized Content: Delivers personalized content at every stage of the customer lifecycle.
• Advanced Behavior Detection: Powered by advanced behavior detection and predictive models.
• Actionable Insights: Provides valuable insights that keep your teams focused.
• On-Demand Marketing: Match specific models with high-intent shoppers to turn inventory faster.
• Reengagement Campaigns: Reengage lapsed customers and target specific customer audiences to fill service bays.
• Equity Campaigns: Efficiently acquire inventory with vehicle-specific equity campaigns.

Benefits

• Maximize Customer Retention: Intelligent outreach keeps customers engaged throughout their lifecycle.
• Accelerate Sales: Match inventory with high-intent shoppers to turn vehicles faster.
• Increase Service Revenue: Target and reengage customers to fill service bays.
• Unlock Data Value: Break down data silos and leverage all available customer information.
• Drive Operational Efficiency: Automated, data-driven marketing reduces manual effort and increases ROI.
• Actionable Insights: Teams stay focused with predictive analytics and behavior-driven recommendations.